Isn't it a good idea to wait for the gathering of the science and other evidenceīefore writing a letter demanding action based on such evidence? "I have asked my officials and advisers," he writes, "to gather the science and other evidence" before they advise him on a course of action. Rock's goal, apart from any political glory that might accrue to a prospective Liberal leadership candidate from a crusade against the killer weed, is to tell people that, in the words of his open letter to the tobacco companies this week, "smoking 'light' or 'mild' or similarly named cigarettes is not safer for their health." However, he comes at this request - which is more than a request, since he threatens "regulation or prohibition" if the companies don't proceed voluntarily - from an odd angle. Health Minister Allan Rock wants them to change the labels again, to stop promoting the varieties that promise less tar, nicotine and carbon monoxide as "mild" and "light." He wants them to strip such words from their brand names - no minor request, since Imperial Tobacco's du Maurier brand alone offers versions marked as Light, Extra Light, Ultra Light and Special Mild. In 1976, Canadian tobacco companies changed the labels on cigarette packs to include the amount of tar and nicotine in each cigarette.
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